Experience
2022 — 2023
2022 — 2023
San Francisco, California, United States
Backed by a16z, we're reimagining the use of parking real estate in cities.
First design hire, 25th employee
Own and lead designs for all aspects of AirGarage's product: owner dashboard (dynamic pricing), design system...
2021 — 2022
2021 — 2022
The #1 iOS App for helping people reduce their alcohol intake or quit drinking. Reframe (YC S21) is a neuroscience habit change program, developed in collaboration with Emory and Harvard University.
#9 Health & Fitness Australia, App Store
#23 Top Grossing Health & Fitness, App Figures
• Employee #3, hired the company's first design team (marketing & product designers)
• Helped scale user base from 3000 to 100,000
• Creative direct brand Instagram, Facebook and Instagram ads (animation, graphics), conceptualize, analyze, strategize, A/B test - led to over 10M+ impressions on Facebook
• Established and led TikTok partnerships, led to it being one of the lowest CAC channels
• Developed company brand, website and social content - led to 1000% growth on Instagram
• Restructure CMS database & content management, led to over 6k positive reviews from users
• Redesign UI of iOS app, improved existing features, work closely alongside engineers to execute designs - ranked #9 on Australia’s top health & fitness apps
2018 — 2021
2018 — 2021
Los Angeles, California, United States
Founded and bootstrapped the content creation business from 0 connections to collaborating with influencers and Youtube creators of total combined 17M following
• Cold-outreach and partnerships with influencers, Youtube stars, movie actresses, pop-stars
• Directed social media content, TV, billboard and Youtube content for public figures with over 3M+ - subscribers. Resulting in over 100k Instagram impressions, 200k views on Youtube
Clients & work: Jenn Im (Youtube Star 3.17M+), Amber Liu (K-pop star f(x)), Arden Cho (Netflix’s Partner Track), Timid Mag x Ramona Young (Netflix’s Never Have I Ever), Lone Fox (Youtuber 1.57M+), Mireya Rios (TikTok Star 4.2M+)
• As seen on: Hulu, MTV Asia, PhotoVogue “Best Of”, Pap Magazine
• Silver Award in San Francisco Bay International Photography Awards
Web3 projects:
• Web & visual design for NFT projects and DAOs, executing website on Webflow
• Clients include: Bitchcoin (hard fork of Bitcoin), NFTitties (a hard fork of NounsDAO), The Center DAO
2019 — 2019
2019 — 2019
New York City Metropolitan Area
Assisted top creative still-life studio with product shoots, studio & business operations and social media marketing.
Select clients include: Estee Lauder, Michael Kors, Olay, Rimowa and more
2018 — 2018
2018 — 2018
New York City Metropolitan Area
Assisted award-winning photographer Frederic Lagrange, and ex-Conde Nast creative director with the preparation, social media marketing and release of his photobook Mongolia on Kickstarter. Project was selected as "Project We Love" on Kickstarter and was successfully backed almost 3x over its initial goal. We also received press on Daily Mail, Business Insider, My Modern Met, Travel + Leisure and more
Education
The Chinese University of Hong Kong
Bachelor's degree
2014 — 2018
Parsons School of Design - The New School
Master of Fine Arts - MFA
2018 — 2018
Gordon's School
GCSEs & AS-Levels
2008 — 2014