Facebook gaming

Provided design services across strategy, visual design, brand identity, websites, apps, and AI-powered products for clients in e-commerce, tech, education, and non-profit, adapting to diverse project needs.

• Led the redesign of a cross-platform booking flow for 3,500+ hotel rooms, simplifying a complex decision-making process to improve clarity, reduce drop-off, and boost conversion.

• Drove backlog prioritization and roadmap planning to ensure alignment with business goals and user needs, while facilitating team-wide design workshops to foster collaboration and alignment.

• Drove 0-to-1 design for interactive streaming products, resulting in an Emmy, two Webby Awards, a 124% increase in customer satisfaction rating, a 5× engagement lift, and new monetization opportunities.

• Collaborated directly with C-level executives and partnered with 5+ cross-functional teams to solve UX challenges for large-scale, live social experiences across platforms.

• Led a UX team of three to design complex features and build a scalable Figma design system from scratch, accelerating development by 67% and reducing inconsistencies by 25%.

• Drove design for The Sims Mobile from launch through live service, improving onboarding, retention, and monetization, contributing to a 17% MoM revenue increase while maintaining a 4.6 rating.

• Led UX initiatives across innovative projects for The Sims franchise, including voice, creative tools, and social/collaborative experiences, by uncovering player needs through research and testing and partnering with cross-functional teams to rapidly prototype and validate 3× more concepts per quarter, driving high user satisfaction.