Leading immersive post-production workstreams for innovative Studios & Streamer VR experiences within Reality Labs. I bridge the gap between traditional post-production narrative storytelling and cutting-edge spatial computing, ensuring high-fidelity delivery across the Meta Quest ecosystem.

Key Project Highlights:

Blumhouse Enhanced App: Orchestrated the post-production for Key Art and Trailers for this first-of-its-kind VR enhanced experience, setting the standard for interactive horror marketing in XR.

Horizon Worlds (Horrorverse & Office Worlds): Managed end-to-end post-production pipeline for trailers and key art, driving user acquisition and engagement through high-impact visual storytelling.

Talk To Me VR: Led Production Dailies Management for Meta's most ambitious XR project, streamlining the Meta pipeline between on-set capture and immersive post-processing via bespoke delivery specs.

Untitled Robert Rodriguez Project: Providing comprehensive Post Production Management for a high-profile cinematic VR collaboration, balancing creative vision with rigorous technical XR constraints.

Core Responsibilities:

End-to-End Pipeline Oversight: Manage complex lifecycles for VR content, coordinating between creative producers/directors, engineers, and external vendors to deliver innovative immersive experiences.

Workflow Innovation: Continuously refine post-production processes for emerging tech, integrating specialized XR Stereo review software and VR180 workflows for BlackMagic Immersive in DaVinci Resolve to optimize visual quality for the headset.

Stakeholder Management: Align cross-functional teams on timelines, budgets, and evolving technical delivery standards for global product launches.

• Coordinated the launch and flight of a first-of-its-kind Snapchat AR multi-app experience lens for Verizon 5G, in collaboration with NFL, the LA Rams, and data partner, Genius Sports, laddering to new scalable opportunities for the 2024 season.

• Managed development lifecycles of three Snap AR Mirror lenses for high-profile telecom campaigns resulting in brand engagement from over 15,000 visitors across major cities.

Managed the largest Alpha test for Meta's Reality Lab AR Commerce program, including over 20 brands and 5 technical partners to create and publish over 2,000 AR 3D assets within 3 months.

• Facilitated cross-functional collaboration with 40+ team members spanning across product, creative engineering, test design, sales, and research through all test phases.

• Managed external API Catalog development between 3P technical vendors, and internal business engineer teams to streamline AR asset publishing pipelines.

• Delivered Partnerships summary report, which evaluated test results and processes, and issued recommendations paving the way for AR ad innovations to move into beta.

• Maintained licensing agreements, executed contract renewals, and facilitated training sessions for highly sensitive software partnerships that involved key areas of XR research.

Strategically enhanced the user experience through internal and external program developments.

• Lead communications between industry partners and in-house development teams to accommodate tailored payment solutions.

• Assess patterns of user engagement in order to dynamically respond with program proposals, roadmaps, and execution - allowing for smoother experiences, expanded userbase, and increased retention.

• Supporting over 20,000 businesses via comprehensive walkthroughs, tutorials, interactive resources, and communication hubs built from the ground up.