Responsible for identifying and solving the core problems confronting our CRM and marketing systems Designing and implementing world class systems to drive efficiencies for sales and marketing teams.

Define and lead program execution strategy for multiple areas of products and the platform – includes kickstarting 0 to 1 efforts, accelerating execution, and improving quality/outcomes for product objectives

Work with Business, Product Mgmt and Engineering to map out business processes, identify gaps and come up with a solution and facilitate the build of the systems.

Develop product strategy on Salesforce suite of products(sales cloud, marketing cloud and data cloud). Craft OKRs and roadmaps half yearly for the execution of projects.

Supporting, providing subject matter expertise and configuring salesforce CRM.Define and analyze metrics that inform the success of products

Develop products taking into account customers' privacy, security, compliance and SOX auditability.

Key Projects: Execution & program management for building sales & marketing systems for App monetization, shops ads and content partnerships business lines. Implementation of Salesforce marketing cloud and data cloud replacing existing home grown marketing system for ads business

Collaborated closely with the Sales operations team in quota setting, territory management, forecasting and business planning. Served as a cross-functional team member for redesigning and implementing solutions to support the sales processes

Oversee the Quarter End process for sales compensation. Constructed dashboards utilizing SQL queries to identify and address underlying data problems.

Developed integrations using data pipelines between Salesforce, Anaplan and Hive to enable the smooth flow of data.

Key projects: Built Quarterly book planning for Ads business at Meta on Anaplan ($100B Ads business). Built logistics tooling utilizing Salesforce Service Cloud to streamline shipping across international borders.

Business analyst for Compensation tool and the equity tool. Single point of contact for managing users and for supporting the talent, compensation and equity tools. Support Performance Summary cycle

Support for Learning management system, developed integrations between LMS tool and oracle tables for building tableau dashboards. Supported integrations between 3rd party systems.

Key projects: Developed Compensation & recruiting tools on Salesforce. Developed integration between ADP and Schwab portal for tax calculations using Java