• Designed and helped build 3 family of products (Papaly, Riple, Menew) which corresponds to 10 individual products including consumer, business, and internal software applications across web and iOS platforms.
• Built ~70–80% of the front-end (HTML/CSS/JS) for the following products:
• - Papaly web application and browser extensions.
• - Riple browser bookmarklet.
• - Menew internal/business menu management dashboard.
• Collaborated with iOS engineers by creating XIB files and editing auto layout constraints in Xcode.
• Collaborated with our CEO on brainstorming and defining product features based on user research and key metrics important to the business.
• Helped gather quantitative and qualitative data for our products by running usability tests and surveys.
• Analyzed and identified areas of friction in our products, and iterated on designs and flows accordingly.
• Helped define a/b tests to drive product engagement and conversions.
• Created flowcharts, and wireframes detailing high-level interaction flows for our products.
• Designed the user interface of our Web and iOS applications.
• Created clickable prototypes for our iOS apps using tools such as Marvel App.
• Provided development specs for engineers and helped with quality assurance and fixing bugs in our code.
• Designed marketing material such as landing pages, and marketing ads.