• Designed the B2B back-office interface, integrating complex Role-Based Access Control (RBAC) to secure data and tailor experiences for various user profiles.

• Developed high-volume transactional interfaces for B2B platform, utilizing Complex Data Visualization to enhance business user efficiency and decision-making speed.

• Executed the UX strategy for a new chatbot, facilitating the Conversational AI integration that reduced support inquiries by 12% in the initial launch period.

• Designed mobile-first user flows for payments, onboarding, and account management with a strong focus on trust and usability.

• Improved customer navigation success by 25% following an audit and strategic redesign of the application's Information Architecture (IA) and main mobile dashboard structure.

• Collaborated with product and engineering teams to iterate on features using user feedback, analytics, and usability testing

• Defined and documented a scalable component library, including usage guidelines, variants, and accessibility considerations

• Collaborated with Frontend leads to align Design System components with the technical framework (React/Vue), ensuring scalability and improving implementation velocity.

• Integrated over 10 RESTful APIs into the Frontend, establishing a foundation for API-aware UX and clean transactional data.

• Developed a component library of reusable UI elements, laying the groundwork for a future Design System and streamlining cross-product consistency.