Built and scaled Payment Links and Buttons products 0-1 for SMB merchants, driving 4.5X revenue growth in 12 months and scaling to $xB annual TPV / $xxM annual revenue.

• Core product build

• Growth and retention

• Product lead on mortgage, auto loan, and student loan (over 300 million annual revenue); managed a 10+ engineer team and owned product roadmapping and prioritization

• Optimized user journey from ads to conversion through A/B testing and shipped 15+ feature enhancements, driving a 10% lift in conversion rate

• Migrated the loan offers page to a new platform and spearheaded a redesign, boosting engagement by 20%

• Developed borrower segmentation to improve lender efficiency and increase monetization by 5%

• Product lead on student loan; managed a 4-engineer team and owned full roadmap

• Refined the website mobile experience, leading to a 20% lift in conversion rate, a 58% lift in funded loan rate and a 50% reduction in cost per acquisition, thus enabling marketing to scale on mobile

• Improved lender admin portal functionality, supporting lender integrations, campaign and pricing management, etc.

• Selected for LendingTree Leaders program (59 out of 1500)

Associate product manager on mortgage, a web-based consumer product. Focusing on growth and monetization.

• Led product side efforts to rebrand and redesign the form experience, leading to 8% lift in loan close rate

• Led product development of Express Mortgage, a form product targeting the untapped low-intent consumer market, and scaled the product from 0 to $3M in monthly revenue and 30% margin within 6 months

• Launched homeowners insurance cross-sell on mortgage pages from scratch, improving profit margin by 1%

Recognitions: 2020 Q2 Spotlight

Home Partners of America, owned by Blackstone

• Authored business case for targeting an untapped consumer segment, securing buy-in from CEO and board

• Designed leading metrics to measure sales conversion rate, tripling the speed of performance evaluation

• Built dashboards reporting sales performance, digital marketing effectiveness, etc., enabling executives to make data-informed decisions