• Led product design for JARS AI, a consumer AI entertainment platform backed by Google’s Gradient Ventures and South Park Commons, used by 100k+ MAU, designing intuitive, guided experiences for an LLM-driven, multi-agent system

• Designed high-leverage UX patterns that improved user understanding and prompt-to-show creation success, driving ~35% adoption of newly launched features during a period of rapid (63% WoW) growth

• Partnered closely with engineering to prototype and ship iteratively, and established early design system foundations to support fast, consistent development across product and Unity-based workflows

Stealth Startup / Automotive & Marketplace

• Leading end-to-end product design for a digital peer-to-peer car marketplace, partnering with a local dealership to modernize their sales process and expand reach; creating investor-ready prototypes.

UuUp App / Lifestyle & Wellness

• Gold Winner in Mobile App and shortlisted for Mobile Design of the Year at the 2024 Indigo Design Awards.

• Led the design of an alarm utility app by conducting 10+ user interviews, analyzing 5+ competitors, and completing 3 design iterations, resulting in a 25% increase in usability scores.

Brand Experience / Biotech, Fitness, & Outdoor

• Created brand experience for 6 companies encompassing websites, color palette, logo illustrations, business cards, and slide templates.

• Designed a nonprofit’s website, leading 16 digital marketing campaigns that generated $60K in donations in the first 5 months.

• Conducted user research and stakeholder outreach to support 12 blood drives engaging 150+ contributors, enabling distribution of 2K samples to 3 biomedical research organizations.

• Managed a 3-person team to design, develop, and launch a biology-themed product line, including interactive learning kits to educate K-9 students.

• Co-devised market research strategy and conducted 40+ user research sessions to refine product offerings and curate marketing content to establish a value proposition. Secured initial seed funding.

• Analyzed stakeholder behaviors, needs, and motivations to craft storyboard and user flows to revitalize website information architecture.

• Developed marketing materials and video campaigns, significantly contributing to venture capital acquisition and the successful spin-off of a subsidiary.

• Created engaging visual assets and impactful video campaigns, driving increased customer engagement and brand awareness.

• Revitalized the website's information architecture, resulting in improved content delivery, heightened customer engagement, and enhanced brand visibility.

• Designed and implemented market research strategy to inform strategic plan and implementation.