Seattle, Washington, United States
Growth & AI Integration
• Spearheaded the design and launch of an AI-driven onboarding tool, utilizing Generative AI to create customized end-to-end workflows for trial users based on specific use cases.
• Accelerated Product-Led Growth (PLG) strategy, driving win rates to a projected 1.2–1.4%, significantly outperforming the previous year's historical benchmark of 1.01%.
• Architected a design system for onboarding components, establishing a scalable framework that ensured visual consistency and enabled rapid iteration for future experiments.
• Optimized onboarding tour UX, achieving a 5x increase in engagement rates and a 17.3% completion rate.
• These optimizations resulted in a +7% lift in Week-1 Retention, creating downstream lifts in key actions: Creation (+38%), Edits (+36%), and Shares (+32%).
Core Product & Innovation (Workspace)
• Led the end-to-end design for "Collections," a major feature launched and showcased as a keynote highlight at Smartsheet ENGAGE 2024.
• Designed scalable information architecture to improve how users organize and navigate complex workspaces.
Cross-Platform Strategy (Desktop & Mobile)
• Partnered with Product Managers and UX Researchers to define the product strategy and launch the Native Desktop App.
• Led qualitative and quantitative user research initiatives to identify critical pain points, translating insights into a roadmap that prioritized high-value user solutions.
• Revamped the Mobile App communication experience, modernizing the UI/UX to streamline how users reference and interact with data on the go.
