Worked cross-functionally within B2C team in engineering, product management and marketing. Aligned customer journey to landing page and purchase flow for handy smartphone, an in-room android smartphone available in 82 countries.

Successfully implemented data-driven iterative designs: Improved landing page click through rate by 20% and in-app purchase completion rate by 3%

Created logos, characters and package designs for white label food products (Nuts and high-end imported meats) per client guideline. Bilingual designs distributed and sold in 30+ stores across Asia.

Poster & billboard ads for Lobby Lounge & Rech by Alain Ducasse Restaurant

• Lead designer for The North Face & Helly Hansen Special Make Up (SMU) for HK market

• Designed SMU product lines where sell-through rate (STR) was as high as 70%

• Communicated with manufacturers & sample development for fitting and quality

• Ensured optimal color ways& designs to hit minimum order quantities (MOQ)