Core engineering tools and frameworks that improve reliability, quality, and developer productivity

• Designed the end-to-end monitoring platform serving 16k+ MAU, unifying fragmented tools and delivering 6 critical workflows that aligned 5 orgs on a shared vision.

• Delivered a comprehensive information architecture, core jobs-to-be done, and platform narrative through a series of object-oriented-UX workshops, nomenclature and mapping exercises with senior ICs and leadership.

• Conducted competitive analysis and led an AI design sprint, generating innovative concepts and agentic workflow prototypes to directly inform 2026 product planning.

• Shaped reusable templates used by 94 teams at Meta and a streamlined metric onboarding flow, reducing onboarding time by 73%.

• Established design office hours and design as a leader in the space, providing support to a 50-engineer org on a wide scope of topics and projects.

Internal analytics tools providing a dashboard builder, Jupyter notebooks, and AI search tools to power data-driven decision making

• Led a globally distributed design team, mentoring designers and working with cross-functional partners across a 10-hour time zone span; hired FTEs/contractors and onboarded PDs, UXRs, and PMs.

• Developed operational maturity by introducing structured critiques, asynchronous status updates, and codified project management—improving visibility, alignment, and delivery consistency.

• Co-led the creation of a cross-org design quality framework that became the reference model for usability and product craft across Infra Experiences.

• Represented design in planning forums, facilitated retrospectives and offsites, and delivered platform vision mocks and decks used by leadership for roadmap alignment.

• Facilitated Grow Circles, building community and advancing shared learning on topics including research candidate sourcing via data tools and AI experimentation playgrounds.

• Built scalable workflows for bulk metric health management, powering DevInfra’s Growth Framework and directly improving Meta-wide product health scores.

• Served as interim Design Manager, leading the design team, facilitating critiques, and hiring contingent workers to maintain project momentum.

• Consolidated fragmented reliability workflows, giving directors and TPMs actionable insights for incident prevention and org-level planning.

• Initiated foundational design system patterns, improving consistency and influencing dedicated engineering investment across DevInfra.

AI company specializing in machine learning and NLP for large-scale data analysis

• Founding Designer and Principal Designer of core products; led a 6-person Design team across product, brand, and marketing initiatives.

• Established and scaled Primer’s Foundational Design team, building hiring pipelines, onboarding programs, career ladders, and team-wide processes that enabled sustainable growth and high-performance design culture.

• Directed the end-to-end redesign of the enterprise platform, improving usability and increasing platform stickiness by 50% through features like Events Feed, Entity Search, and Maps.

• Built and maintained the Primer Design System, including atomic-based components, iconography, and illustration libraries, enabling consistent design and faster engineering velocity.

• Established scalable user-centered design processes (personas, design thinking workshops, dogfooding, usability testing) to align design strategy with business goals.

• Oversaw creation of the Primer brand and first marketing site, collaborating with executives on positioning and go-to-market strategy.

• Led design of Extract, a data exploration and ML model-building tool, enabling enterprise customers to leverage AI more intuitively.

• Partnered with cross-functional leadership (Product, Engineering, Research, Marketing) to align design, product roadmap, and business strategy.

Healthcare API platform powering enterprise interoperability solutions

• Directed all design functions—from brand to product—as the org scaled to a 6-person design/development team.

• Drove UX design for core products: developer API platform, consumer marketplace, and native iOS/Android apps.

• Designed award-winning healthcare marketplace, recognized for Best Consumer-Facing Design at HxRefactored and sold as a white-label enterprise solution.

• Collaborated with executives to shape business strategy, information architecture, and product vision, ensuring design alignment with company objectives.

• Delivered responsive enterprise healthcare solutions for complex workflows (scheduling, benefits enrollment, end-to-end claims management).

• Built the brand identity, marketing site, and collateral, strengthening market presence and accelerating enterprise adoption.

• Managed external usability research and testing partnerships to validate product experiences and inform iterative design.