• Create and execute digital marketing strategy across web and email on the Global Partner Marketing team to support the Meta Business Partners (MBP) ecosystem

• Partner with Program Management, Marketing, Legal, and various cross-functional teams to identify, project manage, and prioritize content needs / requests

• Gather information to develop and review content, ensuring it is on-brand and on-message

• Work hand-in-hand with the Design & Copywriting team to elevate the work

• Coordinate implementation and QA with the Web Development and Email Marketing teams

• Coordinated content marketing processes and projects to drive organic, inbound traffic to PayPal and maximize the performance of the Business Resource Center as an unbranded marketing channel

• Managed all steps of asset production via project spreadsheets, templates, and trackers to ensure timely execution of over 150 articles and 6 videos in 8 months

• Acted as POC and collaborated with agencies to maximize site performance and rank 100s of keywords on page 1 of Google

• Created and owned B2B social media calendar to drive inbound traffic and propagate 15 articles per month

• Submitted content (articles, scripts, social posts, etc.) to the legal team for copy approval, stayed on top of statuses, mitigated risks, reconciled changes, and communicated updates

• Re-hauled and consolidated shared folder structure (reporting, documentation, and content) to optimize access for entire enterprise marketing team

• Streamlined reporting by creating decks and instituting bi-weekly updates across departments

• Provided end-to-end coordination and optimization for logistics, client communication, assets, interface creation, and reporting to minimize friction and secure repeatable impact for 230 Private Training Course Cohorts

• Created and owned a scalable content system and editorial calendar that resulted in a 100% increase in unique visitors and 74% increase in followers on LinkedIn

• Managed multiple vendors to implement SEO strategy and boost organic leads over 300% and sessions by 18%

• Built & actively owned a company-wide standardized workflow & tracking process that centralized the creation & execution of all global public and private workshops

• Managed 2 agencies to ensure content aligned with strategy, product launches, partnerships, and PR efforts

• Doubled average sessions on site and increased content deliverables by upwards of 200% through the production of White Papers, Case Studies, E-Books, Videos, and more

• Contributed to roughly 40% of traffic by executing integrated B2B and B2C campaigns across channels

• Coordinated Thought Leadership program for CCO that drove brand awareness and expanded partner relations

• Removed silos and established departmental synchronicity by using Jira and introducing internal newsletter