Wells Fargo Digital Experience Design

• Responsible for redesign and updating of iShares.com Homepage (US+ Europe), incorporating Responsive Design and fluid grid principles for optimal Mobile and Tablet experiences.

• Lead design efforts for iShares.com Content Experience, leveraging new and existing components to create content pages and educate users.

• Coordinated with iShares and BlackRock partners to launch and support marketing campaigns, including the iShares.com Sustainability Initiative, its largest initiative in 20 years.

• Designed visual elements, components, and content pages across the iShares.com Digital Experience for modern branding and user experience.

• Lead visual design efforts for high-profile service features on mobile and browser platforms, targeting user pain points to improve customer satisfaction.

• Instrumental in adding new mobile features, improved global navigation, and quality-of-life upgrades to the WF app experience, resulting in a 2-star improvement in App Store ratings.

• Created new login experience graphics and animations for the mobile app, in addition to new app icons and other marketing and servicing assets for vast re-branding effort.

• Designed and updated visual components within Sketch libraries for visual designers to leverage in new projects, while educating new and existing designers in tools and workflow transition.

• Human-centric creative design and planning for companies and non-profit organizations in the SF Bay Area.

• Design of mobile, web, and proprietary applications leveraging established UI and UX best practices.

• User research, user flows, wireframes, prototyping, testing, and refinement for products and services.

• Use of design for high-level problem-solving -- collaborating with Design, Engineering, Product, and Stakeholders to empathize and advocate for end users/customers.

• Clean, contemporary visual design and branding for digital and print mediums.

• Responsive consumer-facing web design for online store and social media platform.

• UX and UI Design for native mobile and web-based applications.

• Research and product design for consumer wearable HD video glasses.

• Unified aesthetic for physical products and software.

• Branding and Visual Design across multiple properties.

• Focus on hardware/software user retention and augmented reality applications.