• Spearheaded user research initiatives and transformed findings into actionable goals.

• Orchestrated a product design strategy, fostering collaboration among 10 cross-functional teams.

• Successfully implemented design enhancements to internal tooling, resulting in significant time savings for administrative roles.

• Facilitated engaging design-thinking workshops to drive innovation and collaboration within product teams.

• Established and tracked OKRs (Objectives and Key Results) to drive performance and alignment within design and product teams.

Coordinates design efforts across multiple streams of work, highlighting opportunities to create positive impact on users through a holistic design approach. Drives delivery efficiency by establishing cross-functional processes and creating synergy between engineering and design roles. Facilitates workshops to align client stakeholders on business goals prioritized around customer experience.

Key clients: bp, Telus, Equity Trust

Owning the design capabilities including: user testing, design strategy, brand management, and execution of stories across our websites, campaigns, and customer touchpoints. Also responsible for creative and visual brand consistency across the product design, and working in conjunction with the product teams to improve their design capabilities. Hiring and overseeing the work of design contractors in a distributed team.