Menlo Park, California, United States
• Received Greatly Exceeds Expectations performance rating for three consecutive review cycles
• Led a cross-functional team of 20 engineers and stakeholders through an 18-month migration of the entire Facebook Business Manager user base to Meta Business Suite, modernizing a legacy 10-year-old tech stack while iterating with high-priority enterprise advertisers
• Developed full-stack solutions for Instagram, WhatsApp, account linking, login, onboarding, infrastructure changes, and business permissions for Meta Business Suite using PHP, Hack, JavaScript, React, Python, and SQL
• Independently conceived and executed a project that drove over 500,000 downloads to the mobile application
• Increased login success rate from Instagram by over 250% through technical changes to the business graph architecture
• Led a team of three engineers and increased Facebook-to-Instagram account linking by 200,000 accounts, achieving 200% of the previous value
• Identified product gaps and revenue opportunities through SQL-based data analysis, directly informing the technical initiatives that drove the above metrics