Working across Shopify’s marketplace and merchant growth ecosystem, focusing on how merchants discover products, connect with suppliers, and scale their businesses through dropshipping.

• Led design initiatives within Shopify Collective and Product Network, shaping how merchants source products and connect with suppliers

• Previously led projects on Shopify Collabs, improving how merchants acquire customers through creator and influencer partnerships

• Designed end-to-end dropshipping workflows, from product discovery through to supplier connection and selling

• Drove improvements in merchant growth by optimising product discovery, onboarding, and partnership experiences

• Collaborated across multiple teams to align experiences and contribute to more cohesive, scalable systems

• Partnered closely with product and engineering to influence roadmap direction and prioritisation

Impact:

• Contributed to improving merchant workflows across a global platform used by millions of businesses

• Supported the evolution of Shopify’s ecosystem of suppliers, merchants, and creators into more connected experiences

Led a multidisciplinary UX/UI team delivering product experiences across multiple international markets within the online gaming space.

• Led design projects across sportsbook and gaming products, contributing to end-to-end user experiences across multiple brands and regions (UK, Germany, Asia)

• Managed and mentored designers across on-site and remote teams, supporting their development and delivery

• Helped introduce more structured design processes, improving consistency and collaboration across teams

• Worked closely with product and engineering stakeholders to align on priorities, requirements, and delivery

• Contributed to improving user journeys within a high-conversion, performance-driven environment

Designed product experiences across sportsbook, casino, and internal tools within a fast-paced, high-conversion environment.

• Led design work across key user journeys, balancing business goals with user needs

• Applied UX, UI, and research practices to improve usability and engagement across platforms

• Collaborated with cross-functional teams to deliver features in a data-informed, performance-focused environment

I was responsible for the end-to-end UX/UI design of large-scale ecommerce websites, working with renowned brands such as John Smedley, Clarks and Hype. I established a new UX design-to-development workflow for the agency, removing legacy processes and moving onto current software.

I led the design of fully-bespoke ecommerce experiences largely based on Shopify, WordPress and Magento, along with also lending my hand on a variety of creative branding projects.