I work on Shopify's Content & SEO team at the intersection of content strategy and technical infrastructure — finding where teams are losing time to missing tooling, then building something that fixes it.

• Built LLM-powered search and retrieval tooling (vector search, RAG pipelines) now used across internal content teams

• Designed and shipped localization infrastructure supporting 26 languages

• Developed prompt orchestration and workflow tooling for international content operations

• Collaborated directly with content, SEO, and engineering to scope gaps and ship working solutions

I build AI systems, web platforms, and the infrastructure that keeps them running, working closely with the teams who depend on them from day one.

• Designed and deployed AI-powered tooling across a 100+ person creative agency, adopted by 50+ staff, saving an estimated 20–40 hours of manual work per week

• Integrated OpenAI, Azure AI Studio, and Vertex AI into production creative pipelines for asset generation, content classification, and editorial automation

• Built several MCP (Model Context Protocol) servers for client workflows, including one that automates audio production mixing

• Self-hosted AI model infrastructure on Proxmox with GPU passthrough, managed via Docker and Portainer, no cloud dependency

• Containerized deployments via Docker Compose and Coolify across VPS and bare-metal; CI/CD pipelines and ongoing server management for multiple clients

• Full custom web builds from design to deployment, headless CMS implementations (PayloadCMS, WordPress) for clients in precision optics, aerospace, and creative industries

• Performance optimization, SEO architecture, and long-term hosting and maintenance

• Defined and implemented IT strategies in line with business objectives for a 100+ employee creative advertising agency servicing clients such as Microsoft, GitHub, The Pokemon Company, and Ubisoft.

• Wrote custom API connectors to aggregate data using Javascript and Go.

• Employed best security practices such as principle of least privilege, zero touch, and separation of concerns to meet client and company security requirements.

• Continuously monitored and evaluated IT systems and processes to improve performance, cost, and UX. Employing these strategies brought pillar SaaS spend down 40% year over year.

• Managed vendor relationships, budgeting, and resource allocation for company-wide systems.

• Containerized and optimized applicable internal infrastructure dramatically simplifying connectivity and maintenance.

• Led IT operations during a period of rapid growth, supporting 200+ employees across creative, technical, and executive functions

• Managed internal support engineering team, achieving 95%+ SLA adherence and maintaining high availability across core systems

• Introduced a chat-first help desk interface, increasing IT engagement and ticket resolution efficiency by over 200%

• Revamped onboarding into a fully automated, zero-touch workflow using SaaS integrations and preconfigured devices

• Ran high-impact special projects across departments — from production tooling to internal automations and analytics dashboards

• Collaborated with Legal, HR, and Security on access controls, compliance, and policy implementation

• Contributed to hiring frameworks and helped build and mentor the IT team as the company scaled

• Awarded “Master of the Year” for exceptional contributions, leadership, and company-wide impact

• Addressing property management issues, maintaining inventory, and handling personnel matters.

• Arranging meals, parking, and planning/executing special events for 100+ employees.

• Providing world class IT support.