Working on WhatsApp India Payments

Spent 18 months shipping successful experiences and strategies across three of Meta’s key product orgs: Instagram (Reels), Reality Labs (Avatar Store), and Monetization (Click-to-WhatsApp Ads)

• For IG Reels, helped bridge the gap between Android and iOS by deeply grounding myself in the customer experience to successfully ship High Quality Uploads

• On Avatars, demonstrated adaptability and strategic thinking by prioritizing performance improvements over UX enhancements, helping the team find PMF and surpass our goals

• On WhatsApp, navigated a complex and ambiguous space to drive an incremental increase in long-term revenue by executing on ad format enhancements

• Owned the roadmap, vision, and strategy for the order fulfillment experience impacting 5M+ users, improving seller satisfaction by 10%

• Performed 25+ customer interviews to create user stories and define product requirements, prioritizing list of features on JIRA for the design and engineering teams

• Redesigned the shipment transparency workflow, improving tracking visibility by 5% leading to a reduction in customer escalations

• Managed a team of fifteen (two designers, ten engineers, three testers) to design, implement and test an intuitive interface for archiving orders, reducing exit rate by 11%

• Awarded 2nd-place in eBay’s annual intern hackathon by senior leadership for pitching an innovative product solution to attract millennials and gen-z buyers, potentially adding 7M customers

• Developed e-learning modules to teach 250 young women the fundamentals of computer programming

• Formed strategic partnerships with 15 local educational institutions to implement personalized curriculum for South Asian women

Evaluated 20 startups by scoring each proposal on sustainability, product/market fit, financial performance and team composition to help investors determine funding decisions