Responsible for leading AI and personalization driven product experiences for fastlane at PayPal

As the Head of Product Management at Lily AI focused on growth, I led the implementation of AI technologies to create innovative growth strategies that transformed brand-consumer interactions.

• Developed new initiatives to bridge the gap between brands, retailers, and consumers.

• Implemented strategies to drive revenue growth and improve customer engagement.

Lead digital growth initiatives for Gap Inc that span across NFT's, digital assets, blockchain , AI,AR , VR and metaverse.

Founded and lead the launch of GAP Threads ( January 2022) - a gamified digital collectible experience based on NFT's for GAP brand. http://www.gap.com/nft

Lead product management organization responsible for digital commerce capabilities.

Product lines include Personalization & Martech, Catalog & Search Systems and Loyalty & Payments for all brands within the gap inc portfolio.

Key highlights :

Successfully launched an integrated loyalty program in the US market that provided access to all 4 of our brands through single membership and brought together our card and mtl programs.

Built and lead a martech product management organization that delivered a modern CDP & a headless CMS platform.

Modernized payments platform across stores and ecommerce & launched new payment methods (Apple Pay, AfterPay and PayPal ) across our fleet.

Built & started the delivery of multi-year catalog modernization strategy

Kickstarted hiring and setup of our india development center (HDC) product management team

Responsible for developing the product strategy, planning and roadmap execution for Martech, adtech & Personalization product lines at PayPal.

Key responsibilities include

• Contextual messaging product focused on improving visitor conversions on merchant websites by delivering targeted PayPal value propositions.

• Real time data management platform (CDP) for activating data segments across customer contact channels(marketing&product experiences).

• Real time interaction management platform for delivering personalized experience across multiple channels globally.

• Drive organization wide compliance with GDPR standards for personalization.