• Led 0-1 product development: Built web and mobile experiences from the ground up as the first designer, defining design systems, UX flows, and visual identity that scaled across the platform.

• Drove product strategy for B2B marketplace: Spearheaded end-to-end product design and strategy for a fast-growing B2B e-commerce marketplace, aligning business goals with user needs and shaping the product roadmap.

• Launched AI-assisted search initiative: Collaborated with the engineering teams to design and deliver an AI-powered search experience, contributing to a successful funding project and strengthening product differentiation.

• Cross-functional leadership: Partnered with product managers, engineers, and stakeholders to prioritize features, improve usability, and accelerate time-to-market.

Trendsi is a B2B marketplace that helps sellers grow with on-demand wholesale inventory, combining technology and supply chain expertise. Backed by a $25M Series A led by Lightspeed, with participation from Basis Set Ventures, Footwork VC, Peterson Ventures, and Sierra Ventures.

• Worked in a start-up environment, redesigned and redeveloped the Bosma website and app (e-commerce).

• Built strong brand identity in the design aspect, and refined the design system.

• Implemented and improved design and feedback processes to help scale the team.

• Managed the design process in the developing teams, and agile system to have better efficiency and effectiveness.

• Worked with the product team to understand business objectives, user needs, and UX goal scopes.

• Led the conceptualization and creation of end-to-end designs for new products and features for both web and client system, efficiently and beautifully.

• Driven alignment and decisions by working collaboratively with and presenting designs to leadership and cross-functional teams including product, engineering, and marketing.

• Managed all aspects of UX and product design activities, starting at the beginning stages of concept design and into prototyping and execution.

• Designed end-to-end flows, UX, and visuals for VIGP Client System (SaaS) while collaborated closely with different teams.