Oversee Acquisition and Activation across key channels, including the logged-out experience, SEO, conversion, onboarding, and retention, to drive sustainable user growth and long-term engagement.

Led the Logged-Out Product, creating a welcoming experience for new and returning users while optimizing for search engines to expand Pinterest’s discoverability.

Introduced a shopping experience in the Cash App ecosystem for customers to discover deals on brands they care about while repositioning Cash App as a trusted shopping companion.

Built a guest experience within the Afterpay app to remove the initial sign-up wall, and this initiative increased the new sign-up rate.

Reimagined the Deals Hub experience and boosted merchant redirects, impressions per session, and affiliate transactions.

Created an intuitive user experience for digitizing physical gift cards due to an increase in gift card acquisitions during the pandemic.

Face-lifted the app experience to integrate company-provided benefits and simplify the search for care, doctors, and medical facilities.

Introduced a design system, named Eureka, to centralize components and help design and engineering teams deliver a cohesive experience across multiple platforms.