• Premier Badminton (founded in 2014) has grown significantly, expanding from one center to five locations. This strained their existing court booking system, which lacked the structure and user-friendliness to meet customer demand.

• Led the redesign of their web app's court booking system, focusing on user experience (UX) to simplify court rental and enhance user understanding of booking steps and policies. Conducted qualitative user interviews for the design process.

• Redesigned system, currently in beta testing, shows a promising 200% increase in court rentals, greatly boosting company revenue. We're actively incorporating user feedback for further refinements, ensuring a more user-friendly experience.

• Directed & designed the product revamp of Streetcare's SaaS web & mobile app: www.streetcarenow.org

• An innovation that boosted social worker engagement and social impact by 70%.

• Developed use cases and high-level requirements while collaborating with UX teams, strategists, engineers, and PMs.

• Mentored junior designers, fostering hands-on learning and innovation in app design.

• Conducted comprehensive UX research, including user interviews and surveys.

• Created empathy and journey maps, and developed detailed user personas.

• Analyzed findings and feedback to identify pain points and opportunities for improvement.

• Presented research insights to shape the product and enhance its UX.

• Release resulted in a 200% increase in social outreach traffic within three months.