Content Creation Squad (Internal Tools) (Jan 2025 – Dec 2025)

• Lead end-to-end design for a new internal CMS supporting multiple editorial verticals.

• Partner with product to define generative-AI opportunities for an editorial assistant — accelerating experimentation, personalization, and scalable content optimization.

• Define scalable UX patterns and reusable components, enhancing cross-team consistency and reducing design debt.

Privacy Compliance & Growth Squad (Sep 2023 – Mar 2025)

• Led privacy compliance strategy across Yahoo properties.

• Partnered with Legal, Product, Content, Research and Engineering to create intuitive privacy controls, boosting consent engagement (+7%) and opt-in rates (+8%).

• Built a reusable privacy framework adopted across multiple products, aligning with GDPR/CCPA.

• Collaborated with NASA/IPAC astrophysicists to translate complex workflows into intuitive, scalable web tools.

• Replaced legacy UI, reducing technical debt, increasing task completion by 60%, and doubling discovery flow speed.

• Led design for Disney’s secure screening admin platform, delivering 20 reusable Enterprise Design Language components.

• Achieved navigation clarity in user feedback and reduced admin task time by 50%.

• Partnered cross-functionally to align business goals with user needs under tight deadlines.

Redesigned DMG Pro mobile app, reducing technician onboarding time by 50%, job dispatch time by 47%, and increasing job completion rates by 25%.