• Proposed new strategies based on rigorous data analysis to refine the customer returns process.

• Conducted customer intercepts to understand their pain points and to find the opportunities to reduce the friction in customer experience.

• Developed a framework to measure the average treatment effect (ATE) of initiatives on the customer experience to help determine its performance.

MIT Sloan Courses:

Global Entrepreneurship Lab (Course No: 15.389)

U-Lab: Leading from the Emerging Future (Course No: 15.671)

• Designed a Hyperlocal Business Aggregator to invigorate the despondent scene of nightlife, clubbing and respites in India by using systemic product offerings to eliminate inhibitions in youngsters and reduce the price barriers.

• Gathered Voice of Customer through various interviews, focus groups to define product features and strategy.

• Developed product positioning, competitive analysis and go-to market strategy to guide creative digital marketing and PR campaigns.

• Created all user experience artifacts including user flows, user story mapping and wireframes for managing the product features and roadmap.