• Owned end-to-end design strategy and delivery for major product areas.

• Led the incubation of a 0-1 projects called Fetch Shop: a new line of business for over 12 million MAUs to earn rewards while natively shopping online. Achieved ~17% conversion rate, beating industry average in 3 months.

• Led cross-functional product and design efforts such as Point Boost which resulted in a 75% increase in sales lift from month 1 to month 3.

• Mentored junior designers through onboarding, design operations and feedback sessions.

• Integrated advanced prototyping (ProtoPie) and design QA process into design team workflows.

• Redesigned Fetch's most used feature, the receipt scanning experience and improved first time completion rates to over 96% and retention metrics by 12%.

• Hosted a webinar with the ProtoPie team to highlight that prototyping/design process.

• Led user research initiatives and iterated on quick-win features such as "Snap again" enabling users to seamlessly re-enter the receipt capture flow after completing a scan.

• Improved user retention and revealed key behavioral insights around multi-snap sessions, shaping future product direction.

• In charge of user experience and interface for Clutch.Win - Video game clip editing and sharing platform.

• Generated user centered design from exploration to conception for iOS and web features. Assisted in defining the design system of web and mobile.

• Ideation and creation of the home feed, post details page, and web importer working with cross-functional partners. Created rapid, interactive prototypes using a variety of softwares. (InVision, Adobe XD, Sketch, Figma)