Leading the desktop & tablet UX for the Pin Closeup experience to better enable users evaluate pins, refine and take action throughout their discovery journey.

Product design lead, executed end to end high monetization projects for Google’s “Discover” feed from inception to noteworthy success (0-1).

• Owned and managed Discover Ads project that went from 0 to $1B+ ARR in 3 years.

• Launched 21 new ad formats + framework changes driving a ~136% (cummulative) revenue increase through purely UI/UX changes.

• Drove design direction for a new content grouping framework, enabling 5 feature teams’ needs.

• Worked cross-PA redesigning Discover’s design system increasing top-line metrics.

• Crafted creative guidelines for Discovery Campaigns and implemented them across diverse stakeholders, reducing scammers and clickbait ads from 20% to less than 1%.

Product design lead on the NBU Monetization team, driving various growth initiatives for emerging markets with the intent to change user behavior on Google Search by enabling commercial action experiences.

• Conceptualized and designed end-to-end an organic experience on Google Search that allows users in India to find the best offers to recharge their prepay phone plans.

• Owned the onboarding UX for the pilot of a new app for small businesses in India.

• Consulted as embedded designer at Nike HQ reshaping their online experience and designing the UX for product drop campaigns end to end.

• Owned various e-commerce efforts for Tiffany & Co, including redesigning the Gift’s & Accessories experience on tiffany.com and crafting a chatbot experience.

• Designed framework and core product features for TD Bank’s peer to peer Mobile Banking app concept, and worked with developers on prototype delivery for client.