+ Built and maintained a scalable, multi-platform design system using Figma variables, component variants, and token-based theming, enabling usability-led improvements that contributed to a B2C e-commerce initiative with five-figure direct revenue impact post-launch.

+ Translated client and stakeholder requirements into human-centered design solutions, aligning business objectives, customer needs, and technical feasibility.

+ Conducted competitive benchmarking and industry trend analysis to inform product differentiation and elevate overall user experience strategy.

+ Created user flows, wireflows, and task analyses to map and optimize complex system journeys, addressing edge cases and improving end-to-end usability.

+ Planned and executed usability testing sessions, synthesizing insights to iterate on designs and validate product decisions.

+ Conducted heuristic audits and competitive research on leading Vietnamese banking apps to evaluate IA, terminology, and UX content strategy.

+ Identified design and content inconsistencies in GoTyme Bank's app and proposed scalable, reusable content components to enhance consistency and clarity.

+ Wrote UX copy for key product moments (error states, empty screens, confirmations) that adhered to accessibility and inclusive language guidelines.

+ Localized financial flows (transfer, savings, onboarding) for the Vietnamese market and collaborated on token naming conventions and label mapping to support design system scalability.

+ Designed an Android mobile app to promote and improve their social enterprise model, capacity building, transparency, and sustainability practices for the 40 community-based enterprises in the Philippines.

+ Created competitive analysis, user flows, wireframes, and prototypes for an MVP concept.

+ Collaborated with 2 managers, 7 designers, and a stakeholder by participating in weekly recurring client and team meetings.

+ Designed a networking platform to connect underrepresented students with mentors, focusing on accessible, inclusive, and usable experiences.

+ Led end-to-end design for onboarding, messaging, and profile features; created wireframes, prototypes, and flows informed by user feedback and testing.

+ Collaborated closely with fellow designers to conduct usability testing and iterative refinement, applying insights to improve user engagement and feature adoption.

+ Collaborated with stakeholders to identify project goals and address user needs in the establishment of a web3 platform.

+ Conducted user interviews with 11 people, including peer-to-peer members, and blockchain expert.

+ Proposed data-driven decisions by analyzing quantitative and qualitative research findings.