• Own and manage strategic relationships with major and indie music labels across the US Latin and Latin-Iberia markets

• Lead negotiations and partnership agreements that unlock new commercial, marketing, and product opportunities while strengthening long-term relationships.

• Represent label and artist perspectives internally, translating partner needs into actionable insights that inform product strategy and roadmap decisions.

• Collaborate with artists, labels, and industry partners to design and execute programs that align with Meta’s goals, driving impactful initiatives, engagement, and retention across platforms.

• Own and lead global go-to-market strategy and execution for music-related product launches, including product positioning and messaging, launch planning, internal enablement, and cross-functional rollout, with high-visibility product activations and editorial campaigns featuring top global and Latin talent such as Bad Bunny, Shakira, and Sabrina Carpenter.

• Operationalize deals through partner-facing and internal programs, aligning execution with team-owned KPIs and company-level objectives, ensuring compliance with commercial and licensing agreements, and measuring results to support deal teams and strategic decision-making.

• Influence internal strategy and cross-functional alignment by balancing company priorities with active deals and team goals, in close partnership with Legal, Product, Ops, Business Development teams and more.

Digital Business Manager, in charge of relations with digital streaming platforms.

Responsible for streaming, playlist, social media, digital marketing and content strategies to promote Sony Music Latin's artists, with the mission to increase market share and consumption.

• Managed relationships with digital streaming platforms including Spotify, Deezer, and Pandora.

• Developed and executed digital marketing, playlisting, social media, and content strategies to drive artist visibility and audience growth.

• Aligned release strategies with partners to maximize streaming performance and market share.

• Delivered regular analysis and reporting on consumer behavior, playlist metrics, and campaign effectiveness.

• Played a central role in coordinating launch strategies for new releases, collaborating closely with internal teams and platform partners.

International Marketing Coordinator for the Latin-Iberia Regional Office (LATAM, Spain & Portugal)

Proven track record in developing and executing regional marketing strategies across digital platforms, media partners, and social media to drive impactful results. Skilled in coordinating cross-functional efforts, working closely with A&R, finance, legal, and other departments to support artists and managers with effective campaigns.

• Led regional marketing strategies across US Latin, LATAM, Spain, and Portugal, collaborating with A&R, legal, finance, and international teams to support artist and management objectives.

• Designed and implemented digital campaigns and release plans for top priority artists.

• Delivered data-driven insights through regular research and reporting on trends, consumer behavior, chart performance, and campaign results.

• Developed and led a Marketing Trends & Data Analysis course for 160+ Sony team members in LATAM, introducing tools such as YouTube Analytics, CrowdTangle, and Crimson Hexagon.

• Advocated for cross-functional collaboration and team enablement to drive innovation and amplify regional campaign impact.

• Managed local marketing and promotion strategies for international artists including Harry Styles, One Direction, Enrique Iglesias, Adele, Beyoncé, and The Chainsmokers.

• Directed campaign planning and execution, covering press, digital media, TV, radio, and retail.

• Maintained regular communication with Sony’s international teams, artists, and management to align local efforts with global strategy.

• Account Manager at a fast-paced 360º advertising agency, managing day-to-day client services and campaigns for high-profile brands such as FOX, Marinter, Sony, and Pernod Ricard.

• Planned and executed integrated marketing campaigns—including product launches, rebrands, digital strategies, and events—ensuring brand consistency and client satisfaction.

• Successfully acquired and onboarded Sony as a long-term client, becoming a key partner for the agency.