1. Led end-to-end user research for a new guided, step-by-step feature setup within Zendesk, collaborating closely with the User Research, Engineering, Design, Product, and Scaled Marketing teams to understand diverse needs and drive feature adoption.

2. Delivered 8 strategic product recommendations grounded in consolidated quantitative and qualitative insights to key stakeholders across Marketing, Product, User Research, Engineering, and Design: two recommendations are already being implemented. Findings also being used across other projects for Product.

3. Conducted in-depth 1:1 interviews with 10 business owners across the US, Australia, Canada, and the UK, spanning various industries and Zendesk usage from 6 months to 15 years, to uncover user pain points and opportunities.

4. Mapped the expired trial experience (emails, landing pages, active trials) across 6 competitors in partnership with Scaled Marketing, synthesizing customer challenges and proposing 5 actionable solutions for 11 companies audited.

5. Presented findings to Product and Marketing teams, sparking meaningful discussions on next steps and piloting similar experiences with Zendesk users.

6. Documented personal onboarding experiences for AI Agents & Co-Pilot across 3 competitors, then presented findings to Product and Engineering teams; insights are set to inform enhancements in Zendesk’s Trial and Onboarding journey.

Worked as a marketing coordinator scholar with various Changemakers to market various events on social media and in person for the non profit organization.

• Worked with College Marketing & Marketing specialists’ team to create, plan and schedule engaging content for Instagram, Facebook, LinkedIn and X and looked at the website analytics to reach current students, alumni and prospective students.

• Utilized Asana & Hootsuite to organize teamwork, Adobe Creative Suite & Canva to create social media content.

• Collaborated with cross-functional teams to develop data-driven strategies for creative campaigns for major brands like Unilever, Nick's Ice Cream & The Screamery .

• Analyzed consumer data to identify trends, enhancing campaign effectiveness and engagement.

• Collaborated with marketing agencies like: LT, O.H Partners, McKinney

• Worked in team of 5, won 2nd position for a competition to recommend top 10 places in Russia to start an alcohol marketing campaign based on historical data set and secondary research. Analytical methods used by the team: Hierarchical Cluster, cosine Similarity, a Collaborative Filtering, DBSCAN Clustering.