First hire reporting to the Founder & CEO, partnered to raise +$1M in venture funding, owned organizational strategy, set product vision, built data-driven roadmaps, set KPIs, and tracked key data analytics.

Built and launched from 0-1 consumer telehealth platform (web and native) for chronic pelvic pain patients, managing the entire product lifecycle, and owning the product from pre-revenue to revenue. Defined, optimized, and automated provider and care delivery workflows while measuring results to drive clinical patient outcomes.

Led a cross-functional team of 7+ including CTO, marketing, 5+ physicians, managed 5+ external medical advisory board.

Drove build-vs-buy product decisions, integrating vendors including EHR, insurance and revenue cycle management, while creating early platform infrastructure using no-code and low-code tools.

Led product strategy pivot from D2C to B2B, adapting the product for enterprise use case, resulting in a $6M ARR contract value partnership with the largest hospital in New York.

Partnered with Revenue Cycle Management leaders and vendors to align and optimize care delivery models with medical billing and coding to meet revenue goals.

Promoted to lead strategy and operational initiatives for the Product Design team while executing user research studies, managing research tools (e.g. UserZoom), and training the cross-functional team on leveraging user research in roadmaps.

Led strategy for the Video and Storytelling teams to achieve business revenue and audience goals, set and tracked KPIs to measure the team’s impact, and improved team efficiency through cross-functional product briefs, and 0-1 implementation of React Design Systems in close collaboration with engineering.

Launched user onboarding 0-1 to increase user retention by moving leading indicators, product increased newsletter sign-ups +42% and logins +24% on web.

Led product design and roadmap for the consumer media business including data and privacy research for Bhive (accelerator), Bloomberg QuickTake (global streaming network), and user optimizations for the subscription business.

Led the web launch of QuickTake, concepting and designing a homepage video module that increased total unique users by 1,736%, live streams by 3,576%, and GAM (ad) impression by 692%.

Collaborated with 15+ cross-functional partners including product managers, engineering, product marketing, UXR, data science, customer success, editorial, and more.

Redesigned the mobile app subscriptions page by incorporating user feedback to drive a 213% lift in conversion.

Owned the product conception for Blueprint, a digital fundraising platform designed to maximize impact for political donors, driving users to invest $5M through the tool in its first year. Blueprint was the key product that led to SwingLeft’s acquisition of Flippable.

Led a cross-functional product team of 5+ including engineering, product marketing, design, and political strategy.

Partnered closely with product marketing to conduct market research and create go-to-market strategy.