As the first member of Alexa Auto design (reporting directly into L8 Eng), I helped build the now 14 member design team, establish the MLP for the Alexa Auto vision, wrote and published the Alexa Auto Design Guidelines, and am now the sole design POC for all active 37+ Alexa Automotive partners engagements. In my day-to-day, I work directly with worldwide automakers to ensure the customer experience and Alexa brand/image drive towards Alexa Automotive's' North Star experience.

Leading both the UX and visual design, I worked cross-functionally with international stakeholders, software developers, mechanical and electrical engineers, BD, safety researchers, and marketing leads; to build and ship a variety of products. Some of my most noteworthy including: the in-vehicle infotainment and digital user experience of the 2020 Defender, Jaguar F-Pace, and Pivi Pro; several in-control apps; and CoherenSE, a deployable web applications for JLR and their partnered company Altran.