I'm a design lead, responsible for end-to-end experience of Meta’s AI generation toolkit in ad creation (image, text, and video).

1/ Leading horizontal design strategy across AI generation capabilities, defining frameworks across image, text, and video generation workflows.

2/ Ensuring cohesion across all Creative GenAI and partner team launches. Establishing design principles and a quality bar.

3/ Driving end-to-end usability improvements.

Lead designer of advertiser ad creation experiences and lead designer of Meta automation toolkit (Advantage+ creative).

• Set the vision and horizontal design strategy for ad creation automation Advantage+ creative.

• Led the vision and design of Advantage+ creative surface.

• Led redesign of ad preview across all objectives and ad creation flows.

Lead designer of advertiser ad creation experiences and lead designer of video creation experiences, and short-form video monetization.

• Set the vision and horizontal design strategy for video creation tooling.

• Led the unification of creative selection and editing experiences across all objectives and ad setups.

Elevated the reading journey by enhancing Kindle E-readers interactions, navigation, and content discovery, driving a more intuitive and enjoyable experience.

Built an inclusive design culture at Amazon by creating company-wide accessibility tools, resources, and processes adopted across teams.

Designed the first Amazon Locker installation at the Coachella Valley Music and Arts Festival, enabling attendees to shop and ship essentials directly to the event.

Enabled eBook bulk purchasing for Amazon Business and Amazon.com, allowing schools and organizations to buy and distribute eBooks at scale for education and other use cases.

Designed Amazon Study Quiz, a web application that helped students prepare more effectively for tests through interactive, engaging study tools.