Lead the GTM and in-market strategy for Meta's AI hardware products — Ray-Ban Meta and Oakley Meta glasses — across Tier 1 international markets

Owned the Entertainment Content GTM strategy and product marketing for Meta's Metaverse.

Led content launches and marketing partnerships with NBCUniversal, UFC, and iHeartRadio.

3 seasons of honest career conversations for ambitious women in tech, covering everything from salary negotiation to career pivots and building on the side.

VP Media & Entertainment - Tech, Media & Telecoms Club

VP Marketing & Communications - Africa Business Club

Scaled consumer and SMB marketing programs across 14 markets in the Middle East, Africa, and Turkey — developing audience segmentation frameworks and locally adapted messaging to drive adoption of Meta's organic and paid business solutions. Built and led a 5-person remote marketing team. Partnered cross-functionally with Product, Sales, Public Policy, and Communications to deliver cohesive GTM plans with measurable business impact across the region.