Rio de Janeiro Area, Brazil
• Develop and lead cross-functional go-to-market strategies to increase product adoption, customer’s acquisition and brand awareness in Rio.
• Successful track record of project management to generate demand growth
• Rock in Rio 2017: Negotiated sponsorship fee and led all marketing initiatives, KPI's tracking and reporting. Improved brand recognition by 40% and the project success was recognized nationally.
• Olympic Games 2016: Implemented rider’s marketing campaigns. Rides increased over 350% during that period.
• UberPOOL launch: Created and deployed multi-channel digital marketing campaign (emails, in-app rider communications, videos, blog, website, landing page, social media and influencers).
• Collaborated cross-functionally, and built consensus among multiple stakeholders such as product management, data scientists, comms, policy & legal, and Operations teams.
• Uber’s own data visualization tool to track customer behavior and leverage marketing initiatives
• Supported Uber policy team to regulate Uber in Rio by implementing related initiatives