Working on the family of apps, across Feed, Stories, and Reels.

• Facebook GenAI Creation

• Facebook Feed & Stories

• Messenger Stories

• Facebook Lite Stories

• Instagram to Facebook Sharing

Worked in a tightknit design team building products and brands for startups. My work at Daybreak spanned across social media platforms and emerging technology and I worked with partners such as Microsoft, Pokerstars, Snapchat, and more. Highlights of my time at Daybreak include:

• Worked within fast-paced social media incubators

• Built Web3 decentralized finance platforms

• Created cryptocurrency exchanges, NFT marketplaces, and apps

• Designing and prototyping AR experiences for Microsoft HoloLens 2 with Unity

• Conceptualizing and building brands for startups

Worked on the Product Foundation org creating designs, animations, systems, UXR prototypes, and experiences. Worked in a horizontal cross-functional team in creating solutions for FB product teams, designers, and 3+ billion Facebook users.

• Proposed and created a new experience for Facebook App to solve user and business problems

• Worked in collaboration with UX researchers in user-testing prototypes

• Collaborated with engineers in designing and developing components for Facebook App teams

• Created designs and solutions for Facebook navigation & interaction systems

• Contributed to the Facebook Design System and Facebook App darkmode

• Created and animated motion designs for navigation interactions

Worked in a multidisciplinary design team in designing for company brands, marketing design, and internal materials. Collaborated with different teams to serve over 50,000 students and faculty on the York University campus.

• Led and created campus restaurant and meal plan websites

• Worked in creating three campus brands (York University Student Centre, Campus Meal Club, The Break Room)

• Motion design for promo videos, reels, and social outreach

• Designing for public spaces (Large scale vinyl's & banners)

• Market design for campus campaigns and social media

• Developed internal reports and documents

Worked with clients in developing designs for products, brands identities, web designs, and product strategies.