• Designed and lead the end-to-end development for a new generation web advertising platform, successfully delivered the complete system within three months.

• Managed and executed the integration of key third-party services, such as LiveRamp (for identity resolution), UID2 (for privacy-preserving user identification), and various SSPs (for programmatic monetization).

• Defined the architecture and directed the development of the company's new iOS advertising system.

• Platform Ownership: Architected and deployed a global music collaboration platform from 0 to 1, building a full-stack environment using TypeScript, Node.js, and Koa.

• Infrastructure & Scalability: Designed a robust cloud infrastructure on AWS (EC2, Elastic Beanstalk) and MongoDB, ensuring high availability for musicians collaborating across different time zones.

• Business Impact: Played a key role in the company’s growth, leading to the startup’s selection into the Hong Kong Cyberport Incubation Programme.

• Product Vision: Developed core features allowing international artists to manage project-based workflows, file sharing, and real-time collaboration.

• Build A/B testing to experiment a dynamic price floor on the SSPs, and analyze data for potential revenue lift

• Integrating the new SaaS product on the Washington Post site, with new feature such as advance ad refresh. The project was complete 2 weeks ahead of schedule

• Research and develop new feature integration: GDPR, Live Ramp, Ad Refresh

• In charge of all new SSPs and 3rd party integration: Verizon, TrustX, IndexExchange

• Introduce new Prebid integration with current tech stack

• Create POC to slim down the Prebid build bundle

• Refactor and optimize current core library, successfully reduce size by 43%

• Improve and update current build process and migrate from Jenkin into Github action

• Develop new Prebid Server adapter for header bidding

• Rearchitect application logging structure result in 75% storage reduction (2TB to 0.5TB per day)

• Rearchitect application real time monitoring with influxDb result in 50% storage reduction

• R&D new business requirement to increase ad bidding quality

• Develop new integration with salesforce for periodic data fetching

• Develop caching mechanism to improve application performance

• Enforce OpenRTB 2.5 in application data schema

• Integrate different micro services to enhance request data point

• Research and Build new Angular dashboard with D3.js for data visualization

• Integrate pdf.js into the main system for legal document display and highlight

• Research and Integrate new OCR system to speed up image to text process

• Manage AWS auto scaling resource and Load Balancing

• Mange client on premises system integration