Experience
2023 — Now
2023 — Now
Bellevue, Washington, United States
· Lead and execute external go-to-market processes for solutions and programs targeting the Tech Provider audience.
· Collaborate with cross-functional tech teams to prioritize feature requests and integrate them into the product roadmap.
· Drive external go-to-market processes, creating content strategy and detailed launch plans for successful execution.
· Support the development of high-quality, technical content, identifying compelling topics and formats to educate and support developers on our Integrity programs.
· Utilize quantitative and qualitative insights from research and analysis to inform narrative, go-to-market plans, and developer content.
· Engage in copywriting for marketing collateral, including educational guides, notifications, and blog posts.
· Manage products and programs through both inbound and outbound efforts.
· Collaborate with internal Product Engineers and Product Developers.
· Translate developer needs into technical requirements.
· Apply the Technical integrations model, focusing on developer identity and setup.
2022 — 2023
Seattle, Washington, United States
• Build Focus Days capabilities and 3P event.
• Reported on partnership activations and campaigns and mapping activities to key KPIs.
• Tested and refined new marketing approaches and channels to reach and engage key audiences.
• Owned campaign and field enablement content and messaging creation.
• Developed detailed content plans, creative briefs, and digital strategies, including field enablement.
• Build digital hub and manage the stories to showcase to our customers.
• Product Marketing leader for emerging services.
• Developing crisp, highly differentiated, and compelling positioning for Amazon DocumentDB
2021 — 2022
Seattle, Washington, United States
• Built a content calendar and a tracker for customer case studies to help streamline PMM prioritization with the best stories across campaigns, presentations, and other collateral.
• Identify customers who can take part in thought leadership and awareness activities, and help chase customer approvals with sales.
• Project manage thought leadership and awareness campaigns with third-party publishers like Wall Street Journal, Forbes, Wired, and others.
• Understanding Amazon Web Services product marketing principles and partners cloud technologies.
2021 — 2021
Washington, United States
• Help drive portfolio simplification efforts by leading V-team meetings, following up with stake-holders, and providing larger team with required information regarding Azure or competition. Report out to everyone.
• Delivering and creating content for C+E Azure Product Marketing team focused on Linux on Azure.
• Supporting US Sub for driving and landing OSS Linux on Azure business. Including: creating internal win wires, newsletters, etc.
• Represent Azure Networking in Global Infra, Core Infra, and Hybrid workstreams.
• Help keep living documents (pitch deck) and sites (Azure.com, GearUp) updated with the latest services information.
• Help land feature updates for the existing services on ACOM, RDT, and collaterals.
2020 — 2021
2020 — 2021
United States
• Marketing research and analysis of product and competition.
• Developing and planning materials for sales and inventory.
• Launch compelling messages, and promotions.
Education
Central Washington University
Bachelor’s Degree
2014 — 2016
Bellevue College
Associate’s Degree
2009 — 2012