Responsible for UX research and strategy to optimize user onboarding for Caesars Sportsbook, Caesars Palace Online Casino, Horseshoe Casino, and William Hill Sportsbook mobile applications.

Lead UX research, strategy, and execution for Kenvue's corporate brand design teams and external design agencies.

Collaborated with Kenvue global onboarding UX research teams. Conducted vital stakeholder interviews, empathy mapping sessions, service blueprint maps and design thinking workshops.

Spearheaded the development and redesign of Kenvue BI dashboards, Formula Configurator R&D Apps, and AI Chat GTP Coaching App, exploring innovative ways to enhance user interactions and experiences.

Provided strategic direction and UX/UI guidance to the Google Next events Product Design team.

Oversaw the Product Design teams working on the global B2B2C website for Millipore Sigma, leading Agile sprint meetings, sketching ideation sessions, and contributing to innovative design solutions.

Collaborated on United Healthcare Onboarding UX Research initiatives, new Onboarding App interface, and Service Blueprint Map.

Responsible for developing new website UX/UI designs, Onboarding Apps, Sales Enablement Apps, and online Financial Calculators.

Defined a comprehensive product strategy CX roadmap for EasyKnock B2B and B2C markets in collaboration with their sales, marketing, and customer service teams.

Led UX research and CX strategy for clients such as Axis Capital, Citibank, Johnson & Johnson, and WorldPay (now FIS).

Served as the Principal UX Designer for Citibank's Marketing Enablement Web App.

Conducted UX research, selected key personas, and conducted interviews for Worldpay's new global website.