Seattle, Washington, United States
• Developed 5+ Ad Formats to build durable Ads business as a backend developer on large-scale ads serving and reporting services, to help Twitter capture advertiser budgets (millions) and drive better performance and brand awareness by collaborating efficiently cross-functionally with internal engineers, product managers, data scientists, and with external stakeholders and customers
• Project Lead of Deep Linking, a 3rd stack ranked project, to provide consistent and logical expected behaviors, unblocking advertisers like Amazon to spend 2M+ with new feature, and -20% cost/conversion rate
• Project Lead of App Attribution across all Campaign Objectives workstream involving 8+ teams: enabling app tracking on all objectives, allowing advertisers to measure the “halo effect” of brand campaigns and in-app conversions from deep linked web campaigns, and driving 10% incremental installs
• Demonstrated domain expertise and wrote architectural design on ads creation, storage, serving, and reporting services, performant and maintainable coding (Scala and Java), comprehensive testing to guard release readiness, and coherent data-driven analysis supporting production decisions
• Implemented critical query layers of Creative Enrichment framework to handle read-only enrichment requests from clients via GraphQL, and read/write requests from internal RESTful applications for 2 new ads products
• Mentored, influenced, and gave actionable feedback to intern, peers, and senior engineers to develop scalable and resilient products with successful task management and deliverables