Led the design initiatives for consumer-facing products and developer tools at Alexa Smart Home.

• Spearheaded the design and contributed to the product strategy for multiple features in the climate and lighting verticals, with one 0-1 feature achieving the highest customer ratings in 2023 across the Smart Home organization.

• Led the design of an actionable dashboard on the desktop. This feature contributed improvement in key metrics and improved a key metric that was directly tied to poor customer ratings and churn.

• Led the workstream to establish the Smart Home settings framework, resulting in adoption by leadership and all verticals.

• Collaborated closely with cross-functional teams including PMs, Engineers, UX writer, Researchers, Marketing, Data Science, Legal, Design system team, and designers in other Org.

• Communicated and influenced product design strategy with leadership.

• Mentored junior designers, fostering their growth in stakeholder collaboration and advancing their design careers.

Led the design initiatives for the Stylist tool and consumer-facing products to deliver a highly personalized experience.

• Led the design of a new feature that shaped the strategy across the Stylist tool and customer onboarding experience. This initiative significantly boosted conversion metrics, scaling to 100% in the UK market.

• Reimagined the AI-powered styling platform by incorporating a new machine learning algorithm, significantly improving stylist efficiency and customer satisfaction.

• Led strategic initiatives to drive customer growth, optimizing the user journey for new clients, experimented designs in A/B testing and resulting in an increased conversion rate.

• Led research and user testing efforts utilizing methods such as surveys, unmoderated studies, and click testing to gain insights into customer behavior, informing design iterations and decisions.

Work on marketing research through store visits, online research, attending the furniture market and translate the trends to design concepts.

Follow the entire product development process. Work closely with sales team, design team and manufacture team to develop the designs for different customers. Create the presentation to show designs to customers.