Insights:

• Lead Engineer for a cross-platform insights product spanning all customer marketing channels.

• Scoped the project from inception, aligning stakeholders on beta scope, data dependencies, and technical risks; led the adoption of Snowflake for the persistence layer.

• Built the core dbt attribution models that convert raw event data into high-signal, actionable insights, establishing patterns that the team later extended to support multi-touch attribution, impressions, and referrers.

• Drove performance and scalability by uncovering critical issues through exploratory testing, introducing repeatable load tests, and ensuring fast, reliable query performance.

• Further positioned the company as a platform for greater marketing efficiency.

Ad Performance:

• Created and launched an offline attributions product that connects our

customers highly sensitive EHR data to their marketing pipeline while

maintaining HIPAA compliance.

• Enabled customers to safely optimize campaigns based on previously off-limit

BOFU conversion data, resulting in a 20% lift in ROI.

• Positioned the company as both a healthcare privacy platform and a driver of measurable marketing efficiency.

Web Tracker Monitoring:

• Created and launched a web crawler that continuously scans our customers’

sites for web trackers and notifies them of potential privacy violations.

• Built a management console to track, triage, and resolve each flagged web tracker.

• Significantly increased our product-market fit and became the foundation for the

company’s successful pivot from vanilla CDP to healthcare privacy platform.

• Tech lead for background check integration to reduce fraud and meet industry compliance standards-- technical design, planning, working with product managers, shepherding release, monitoring, and maintenance of code.

• Worked with a team of engineers to build an in-app messaging center for company execs to communicate with their stakeholders. Wrote the code from scratch and shipped to customers well within one quarter.

• Reduced tech debt by deprecating and removing the longest-running feature flag in Carta's dev history, while also saving the company ~200K per year in subscription integration fees.

• Improvements to production data quality and integrity integral to Carta's core business value.

• Led our DB migration from RethinkDB to PostgresQL with zero downtime in production.

• Single-handedly implemented an in-house video integration prototype using low level API provided by mediasoup SFU library.

• Improved devex and increased system observability by adding server side source maps.

• Helped us reach industry standard security compliance by automating backups, encrypting production data at rest, protecting staging and development environments, etc.

• Lead Engineer for external integrations which generated $13M+ in revenue in 2019.

• Migrated our fulfillment monolith over to modular microservices, making our entire fulfillment system easier to scale, extend, and debug.

• Rewrote the data modeling and business logic for our pricing engine to display line item receipts based on dynamic fee structures.

• Implemented otherwise blocking tasks as async background jobs, using our Celery servers and Redis messaging broker.

• Added Magic Link (password-less) authentication, which increased conversion rates and is now the default path to authenticate for all users.

Prefixy is a highly scalable, query optimized open-source prefix search service for building autocomplete suggestions.

• Conducted a thorough data structures and algorithms analysis to return suggestions from memory in O(1) time.

• Utilized asynchronous, batched Redis calls in order to provide non-blocking writes.

• Implemented multi-tenancy by utilizing JSON web tokens, Redis namespacing, and MongoDB collections.