Heard Now, Inc
• Created the on-boarding experience for HEARD users
• Conducted on-site user interview with parents and teachers
• Led Red-Route analysis process to address which pain points to prioritize
• Illustrated all visuals to align with the brand
Ready Surgery
• Implemented various research methodologies (i.e. ethnographic research and user interviews)
• Ideated and tested multiple solutions to a complex data visualization problem
• Collaborated with a team to create a style guide and hi-fi visuals
• Designed and presented a pitch deck to founder summarizing research findings
WeTravel
• Applied various user research methodologies (i.e. card sorting, comprehension tests and usability tests) to identify user needs
• Redesigned website visuals and messaging to increase CRO on landing page and increase comprehension of pricing structure
• Designed and tested lo-fi and hi-fi prototypes
• Created and presented final redesign pitch deck to founders and WeTravel team
Client List: Heard Now, Ready Surgery, WeTravel