● Led the design and user experience for Meta’s AI-driven marketing tools, creating intuitive workflows for generating and customizing marketing assets using Meta’s generative LLM AI models.

● Engineered and troubleshooted AI prompts to train the LLM to ensure high quality content creation.

● Utilized user research and data analysis to inform design improvements, ensuring an exceptional user experience for non-technical and technical users alike.

● Collaborated with cross-functional teams, including product managers, AI/ML scientists, and engineers in an Agile environment, to foster a user-centric approach and align design execution with business goals, while maintaining consistency across all tools and platforms.

● Led the UX design of key Search and Discovery features inside Prime Video for mobile and living room (TV) applications.

● Led the UX design for Prime Video Sports customer personalization on mobile.

Worked directly with User Experience Researchers to test various design approaches with real customers.

● Analyzed customer problems based on research data and designed delightful solutions that meet measurable business goals.

● Developed conceptual mockups, workflows and prototypes using Figma at an expert level using the Prime Video design system and assets library.

● Presented design work to partners and leadership for review, feedback, and sign-off.

● Mentored junior designers and reviewed their production to ensure high quality standards were being met.

● Kindle app CX product owner responsible for new product feature ideation that encourages book lovers all over the world to better achieve their reading goals.

● In a first for Amazon Books team, I worked collaboratively with the Goodreads teams to help lead the design vision from a Kindle app perspective while ensuring both IP’s remain true for their customers.

● Engaged daily and weekly with product managers, engineers, executives, and other designers, across multiple teams and multiple levels.

● Explored and translated complex consumer focused interactions into simple, engaging solutions and communicated those solutions through verbal and visual presentations.

● Designed new product concepts using Figma at an expert level while adhering to Kindle branding guidelines and following established design systems and patterns.

● Sole UX/UI designer for PME’s SaaS B2B software using Figma at an expert level to create complete UX flows and prototypes.

● Worked closely with cross-functional teams such as Engineering, Production, and Senior Management to provide guidance during the development phase.

● Worked in close collaboration with software engineers and product managers in the framework of a FAST agile software development process.

● Defined the information architecture for the flagship product and proposed new structures to help scale product to the next phase

● In collaboration with the product management team, I assisted with developing the product roadmap and release schedules.

● Using AHA! and MS Azure DevOps management tools, I created relevant epics and user stories based on user research, business requirements and development needs.

● Worked closely with UI developers to create a complete Figma component library and standard web app components for use throughout the product.

● Established standard practices for file management and deliverables in Figma.

● Managed a team of designers responsible for the small business and fitness division of Zenoti enterprise offerings.

● Led weekly one-on-one meetings focused on motivating, encouraging, and training employees and ensuring on-time completion of high-quality projects.

● Defined and oversaw the design process, which included research methodologies, a jobs-to-be-done (JTBD) framework, best practices, standardized design file structures, and standardized deliverables expectations.

● Developed, owned, promoted, and managed the Zen Design System, with over 400 standardized components, system patterns, and usage definitions. Monitored the design system to ensure the design team used it effectively across multiple products and platforms.

● Set design priorities and assigned tasks that aligned with the designer’s skill set and interests, in parallel with the product needs.

● Reviewed designs in a collaborative team setting and facilitated meetings across teams.

● Was the company resident expert on Figma. Created and presented internal Figma training webinars for an audience of designers, product managers, engineers, and VP-level employees.