• Delivered advertising campaigns for clients by managing a network of over 100 media publishers

• Drove native advertising strategies that capitalize on publishers’ podcast, newsletter, sponsored post, and advertorial products to boost ad engagements

• Increased campaign delivery efficiency for Firefox New Tab, Syndicate’s largest source of revenue generation ($200-300k per month), by implementing a Trello workflow that reduced redundancy

• Managed acquisition activities for Syndicate’s purchase of Digg.com to include managing inventory, revenue, and the implementation of processes to track ad performance on the site

• Improved product presentation and drives sales by updating publisher pages on the Syndicate network to provide clarity around product features, prices, and performance

• Established performance standards for the network by implementing publisher benchmarks

• Grew NPR’s revenue by managing high-value ad campaigns ($100k - $1mil each), approving creative assets, evaluating pricing, and maximizing inventory to ensure the success of NPR’s programmatic display business.

• Vetted the viability of partnerships with third party vendors by researching work portfolios, conducting screenings, and evaluating vendor offerings before initiating work engagements.

• Established new, sustainable streams of revenue for npr.org by prospecting and securing ad network partners with long-running programmatic campaigns.

• Guaranteed the organic delivery of digital advertising by using Integral Ad Science to not only monitor the quality and value of ads, but also ensure that NPR is aligned to industry standards.

• Helped NPR’s Dynamic Midroll business grow revenue by $5 mil in 2018 by assisting with the preparation of automatic advertisements.