Ann Arbor, Michigan, United States
I am a frontend developer at Criteo building web apps. Our apps empower our clients to reach and influence shoppers at the digital point of sale. This is accomplished through targeting audiences based upon predictive shopping and purchase behaviors, while still being able to reach large numbers of consumers at scale. Client's can easily measure their success and optimize all their digital advertising activity against actual product sales at its retailer partners, rather than rely solely on proxy metrics or infrequent media mix models which make it hard to optimize for better results through our application. Our team makes advertising across the internet easy, intuitive, and successful.