• End-to-end content strategy across PayPal’s Developer Portal, from UX/UI design and research to content architecture and delivery.

• Oversee research and documentation to support 180º flip of structural and content updates to the Developer Portal.

• Drive initiatives to make developer content AI-grabbable: enabling scalable, machine-readable documentation for future-facing AI systems.

• Champion the developer-as-merchant ecosystem, improving experiences for SMBs who self-integrate PayPal solutions.

• Collaborate cross-functionally with design, product, and engineering to ensure content supports both user and business goals.

• Advocate for accessibility, inclusion, and clarity across all developer touchpoints.

• Contribute to the vision and infrastructure for a new, more robust, and inclusive Developer Portal experience.

• Leverage AI and automation tools to streamline research, content generation, and content lifecycle management.

• Leading UX strategy and product design for multiple clients, with a focus on integrating AI tools to enhance user workflows, decision-making, and personalization.

• Designing intelligent UI systems that surface insights from AI and machine learning outputs in a user-friendly and context-aware manner.

• Collaborating with cross-functional teams (PMs, engineers, data scientists) to define problem spaces, prototype solutions, and deliver scalable features from concept to implementation.

• Conducting usability testing and qualitative research to ensure AI-enhanced features deliver real value and maintain trust and clarity for users.

• Evolving design systems to accommodate dynamic, data-rich interfaces while ensuring accessibility, consistency, and flexibility across platforms.

• Deepening interdisciplinary knowledge through targeted study in behavioral science, service design, and the ethical use of AI in product development.

• Expanding domain expertise in real estate data to better design platforms that visualize complex datasets and support informed decision-making in CRETech products.

• Contract | Full-time

• Led multi-dimensional UX role focused on strategy, cross-functional collaboration, and managing multiple global initiatives.

• UX Lead driving transformation of complex internal systems to streamlined, intuitive experiences for ~400,000 global employees.

• Enhanced both digital and in-office experiences across initiatives like employee support (Qualtrics), HR tools (“Better Begins Here,” “Opportunity Marketplace”), data migration (“Everest”), in-office tools (“Spaces”), content management (“Wavespace”), identity and communication (“HR.Help”) & product auditing (Teams Shared Channels).

• Improved conversational AI UX using data-driven insights, boosting chatbot engagement by 116% through personalized frameworks.

• Spearheaded service design efforts to develop a scalable CMS, accelerating global onboarding and content updates using a Design Thinking approach.

• Used research (interviews, telemetry, surveys, Qualtrics) to shape project direction, identify gaps, and uncover actionable insights.

• Created executive-level presentations and facilitated workshops (Figma, FigJam, Miro) to translate complex ideas into strategic plans.

• Synthesized service blueprints into accessible insights, enabling non-design stakeholders to take confident action.

• Designed evidence-based prototypes and delivered strategic UX recommendations to guide leadership and budget planning.

• Contract | Full-Time

• Embedded product designer in a startup-style team within a scaled enterprise; operated in a fast-paced Agile/Scrum environment delivering B2B and B2C SaaS solutions for the commercial real estate (CRETech) sector.

• Founding designer on a data-intensive CRETech platform with 100,000+ users; directly contributed to securing multi-billion-dollar enterprise partnerships through responsive, user-centered design.

• Spearheaded a comprehensive UI modernization, achieving >98% user adoption and driving a 280% increase in engagement within six months by streamlining complex workflows and surfacing key data.

• Architected a custom design system in Figma from the ground up; accelerated design velocity, standardized UI components, and reduced cross-functional development costs by 33%.

• Partnered with 20+ engineers, PMs, and business stakeholders, maintaining alignment from concept to release and enabling rapid iteration cycles across distributed teams.

• Developed an internal data migration utility, eliminating >99% of manual data entry and dramatically increasing operational efficiency.

• Allocated 30% of work hours to dev-design pairings, leveraging Figma, JIRA, and Confluence to enable real-time feedback, faster prototyping, and continuous delivery.

• Implemented an automated user feedback loop, integrating iterative design improvements directly into the product development cycle.

• Designed modular, role-adaptive UI components, enhancing cross-functional usability and driving platform stickiness across diverse user personas.

• Founded and scaled a mentorship program focused on training new UX/UI designers in enterprise-grade, data-heavy product design best practices.

• Led UX research and UI design for a Google Maps API–driven COVID-19 contact tracing application, developed to track symptoms, exposure paths, and connect individuals to health resources.

• Conducted rapid user needs assessment and stakeholder interviews to define critical functionality and prioritize features under urgent timelines. (Under Critical Duress)

• Designed user flows, wireframes, and interactive prototypes to guide the user journey across key tasks—symptom reporting, exposure alerts, and access to support services.

• Delivered mood boards and UI design assets within 24 hours of MVP backend development to enable fast deployment and visual consistency.

• Collaborated with front-end developers and health experts to ensure accuracy, usability, and accessibility across web and mobile platforms. (Beta testing on TestFlight)

• Prioritized inclusive design principles to support a diverse user base, including non-technical and vulnerable populations during the COVID-19 crisis.