Consulting with Apple’s Information Security organization on a high-impact enterprise product in a complex, security-sensitive domain.

Driving end-to-end product design evolution, from UX strategy to execution, including establishing a scalable design system to unify and elevate the experience.

Partnering with cross-functional teams to shape a more cohesive, efficient, and user-centric product vision while operating within highly confidential environments.

Lead the VMware Design Platform to enhance centralized content, services, community engagement, and thought leadership for internal and external stakeholders.

Coordinate Central UX Org Initiatives focused on the rollout, adoption, improvement, and refinement of VMware Design Process.

Manage 17 Strategic Initiatives Groups (SIGs) dedicated to enhancing capability, fostering consistency, and promoting collaboration within the organization.

Oversee Community Engagements, UX expos, workshops, and conferences for 270+ designers, researchers, & UI engineers.

Built a design team within VMware Engineering Services (VES) to deliver 18+ initiatives, driving design penetration across 80% of all VES projects.

Managed a diverse team of 11 designers across Bulgaria, India, & USA, streamlining design processes and reducing iteration time by 50%.

Championed UX Education & UX Maturity Programs, resulting in 3x increase in design-led projects and those that start with a design strategy.

Mentored 2 managers and multiple individual contributors through formal VMware mentorship programs.

Led 12+ end-to-end design initiatives, implementing research-led design processes and consistently achieving a CSAT score above 80%, including help.vmware.com, SalesPulse, and VMware Learning Platform

Conducted multiple UX workshops to bring alignment with engineering and product teams and sponsors

Collaborated with engineering and product teams to define UX strategy based on business priorities

Mentored over 10 designers

Lead primary and secondary user research for a suite of products