• Founded a recruitment platform, empowering entry-level job seekers in the green economy, achieving 160,000 followers on social platforms

• Scaled and built a design system from scratch called Trails, enhancing design quality and consistency, resulting in 10,000 MAU visiting Green Job Board.

• Grew design team to 4 designers, fostering a collaborative and innovative environment, increasing revenue to $10,000 without external funding.

• Work with companies to translate abstract ideas, user research, and business requirements into tangible design deliverables to efficiently implement complete user experiences that are intuitive, cohesive, thoughtful, and adaptive.

• Working closely with Startups on end-end solutions from Branding, Motion, Product(UI/UX/Interaction), Content Strategy, etc. in order to lead them to success.

• Lead discussions with product managers, business analysts, creative leads, and content producers to strategize product objectives and plan a project's requirements, scope, dependencies, and desired deliverables.

• Design low & high-fidelity wireframes and visual comps (with redlines when required) supported by detailed written interaction rules outlining behaviors, dependencies, and alternate scenarios.

• Create task flows and information architecture diagrams to structure the most sustainable and efficient organization of content and information across a website or application.

• Follow established processes or if none exist, purpose and develop new ones to ensure optimal collaboration and efficiency among teams.

• Integrate user feedback and business requirements into ongoing product experience updates and advocate for the prioritization of design-centered changes, refinements, and improvements.

• Led the commerce team to enhance WhatsApp Catalog experiences, improving Meta Catalog Linking and design system, resulting in a 15% increase on linked Meta Catalogs.

• Spearheaded early MetaAI x WhatsApp initiatives, driving innovation and integration, leading to decisions on where to invest MetaAI within the WhatsApp business experience, improving AI-driven user interactions.

• Championed design system improvements, creating cohesive and flexible components, enhancing overall design quality and consistency of design to engineering pipeline.

• Led the complete redesign of Gopuff’s post-order experience, enhancing user satisfaction and operational efficiency, decreasing contact rates by 28% and order cancellations by 62%.

• Collaborated with engineering and product leads to implement a highly interactive map-focused delivery experience, achieving significant improvements in user engagement.

• Launched the priority delivery model FAM20 and initiated the Moments engagement feature, resulting in a 98% engagement to completion rate and 32% correct predictions for rewards.