Leading operational enablement and creative strategy within Reality Labs to scale internal feedback systems for emerging tech.

• Internal Engagement Strategy: Developing and producing an internal podcast series designed to promote Dogfooding programs and prototypes, driving adoption and high-quality feedback from Meta employees globally.

• Creative Operations: Managing the end-to-end creative and logistical lifecycle of program initiatives, ensuring the operational pipeline is clear of blockers to accelerate product shipping.

• Logistics Optimization & Cost Reduction: Spearheaded a strategic shift in hardware logistics, transitioning the shipping and receiving of devices for remote users to the logistics warehouse team. Outcome: Reduced internal operational costs and reclaimed hundreds of man-hours for the core technical team.

• XFN Alignment: Empowering QA Leads by standardizing processes and tools, enabling them to better align their specialized programs with cross-functional stakeholders in Research and Engineering.

Directed the operational and creative strategy for the Reality Labs Dogfooding ecosystem, scaling internal feedback programs from infancy to global standard.

• Program Infrastructure: Successfully launched and oversaw the core dogfooding incentives program, standardizing the workflow from initial asset creation to global shipment and ensuring 100% vendor accountability.

• Creative Strategy: Managed the creative lifecycle of program branding and user engagement assets, bridging the gap between technical requirements and employee-facing marketing.

• Vendor Management: Negotiated and managed end-to-end relationships with creative and logistical vendors, ensuring high-quality delivery within strict budgetary and security constraints.

Orchestrated the internal feedback framework for the launch of Meta’s first generation of smart glasses, bridging the gap between product research and hardware engineering.

• Survey Framework Development: Architected the foundational framework for dogfooding surveys, standardizing data collection methods to ensure product feedback was structured and actionable for stakeholders.

• Program Coordination: Partnered with UXR and TPMs to define testing priorities and ensure all high-stakes hardware features were evaluated in a timely manner.

• Testing Lifecycle Management: Managed the scheduling and logistics of user feedback waves, ensuring that the "pulse" of the internal community was delivered to the dev teams according to the product roadmap.

Led the remote engagement and communication strategy for the Oculus Dogfooding team during the critical transition to "Shelter in Place" operations.

• Remote Program Continuity: Re-engineered internal communication flows to maintain high engagement levels for remote testers, ensuring zero downtime in critical feedback loops for the Oculus ecosystem.

• Community Engagement: Optimized outreach strategies and documentation to support a growing community of internal testers, resulting in consistent, high-quality data during a period of extreme logistical disruption.

• Process Maintenance: Managed the day-to-day operations of the dogfooding pipeline, identifying and resolving operational blockers to ensure a seamless experience for global users.

Optimized the logistical lifecycle and technical support for the Oculus Dogfooding team, specializing in global distribution and process automation.

• Global Logistics Coordination: Managed the end-to-end hardware distribution and feedback pipeline for a diverse network of international volunteers across Australia, Japan, Germany, and beyond, ensuring consistent device uptime across multiple time zones.

• Workflow Automation: Developed custom scripts to automate repetitive administrative and logistical tasks, significantly increasing the team's operational throughput and scalability.

• Technical Support: Provided end-to-end technical troubleshooting for internal hardware testers, maintaining a high level of device uptime and ensuring consistent data collection for dev teams.