Experience
2025 — Now
2025 — Now
Burlingame, CA
Leading operational enablement and creative strategy within Reality Labs to scale internal feedback systems for emerging tech.
• Internal Engagement Strategy: Developing and producing an internal podcast series designed to promote Dogfooding programs and prototypes, driving adoption and high-quality feedback from Meta employees globally.
• Creative Operations: Managing the end-to-end creative and logistical lifecycle of program initiatives, ensuring the operational pipeline is clear of blockers to accelerate product shipping.
• Logistics Optimization & Cost Reduction: Spearheaded a strategic shift in hardware logistics, transitioning the shipping and receiving of devices for remote users to the logistics warehouse team. Outcome: Reduced internal operational costs and reclaimed hundreds of man-hours for the core technical team.
• XFN Alignment: Empowering QA Leads by standardizing processes and tools, enabling them to better align their specialized programs with cross-functional stakeholders in Research and Engineering.
2021 — 2025
Burlingame, CA
Directed the operational and creative strategy for the Reality Labs Dogfooding ecosystem, scaling internal feedback programs from infancy to global standard.
• Program Infrastructure: Successfully launched and oversaw the core dogfooding incentives program, standardizing the workflow from initial asset creation to global shipment and ensuring 100% vendor accountability.
• Creative Strategy: Managed the creative lifecycle of program branding and user engagement assets, bridging the gap between technical requirements and employee-facing marketing.
• Vendor Management: Negotiated and managed end-to-end relationships with creative and logistical vendors, ensuring high-quality delivery within strict budgetary and security constraints.
2021 — 2021
2021 — 2021
Burlingame, CA
Orchestrated the internal feedback framework for the launch of Meta’s first generation of smart glasses, bridging the gap between product research and hardware engineering.
• Survey Framework Development: Architected the foundational framework for dogfooding surveys, standardizing data collection methods to ensure product feedback was structured and actionable for stakeholders.
• Program Coordination: Partnered with UXR and TPMs to define testing priorities and ensure all high-stakes hardware features were evaluated in a timely manner.
• Testing Lifecycle Management: Managed the scheduling and logistics of user feedback waves, ensuring that the "pulse" of the internal community was delivered to the dev teams according to the product roadmap.
2019 — 2021
Menlo Park, California
Led the remote engagement and communication strategy for the Oculus Dogfooding team during the critical transition to "Shelter in Place" operations.
• Remote Program Continuity: Re-engineered internal communication flows to maintain high engagement levels for remote testers, ensuring zero downtime in critical feedback loops for the Oculus ecosystem.
• Community Engagement: Optimized outreach strategies and documentation to support a growing community of internal testers, resulting in consistent, high-quality data during a period of extreme logistical disruption.
• Process Maintenance: Managed the day-to-day operations of the dogfooding pipeline, identifying and resolving operational blockers to ensure a seamless experience for global users.
2018 — 2019
Menlo Park, CA
Optimized the logistical lifecycle and technical support for the Oculus Dogfooding team, specializing in global distribution and process automation.
• Global Logistics Coordination: Managed the end-to-end hardware distribution and feedback pipeline for a diverse network of international volunteers across Australia, Japan, Germany, and beyond, ensuring consistent device uptime across multiple time zones.
• Workflow Automation: Developed custom scripts to automate repetitive administrative and logistical tasks, significantly increasing the team's operational throughput and scalability.
• Technical Support: Provided end-to-end technical troubleshooting for internal hardware testers, maintaining a high level of device uptime and ensuring consistent data collection for dev teams.
Education
University of California, Irvine Claire Trevor School of the Arts
B.A
2006 — 2010
Coding Dojo
Certificate
2017 — 2017
Gnomon
Certificate
2011 — 2014