Led the Customer Experience Team on product strategy and end-to-end product development based on data analysis and research.

Led discovery, strategic research and analysis, A/B testing to identify and articulate actionable next steps and/or opportunities for partners & stakeholders.

Drive design direction and thought leadership across core project team (PM, Eng, XD), partner teams and business leads.

Designer for AppleCare Digital team responsible for design and strategic efforts to expand AppleCare Online support, ranging from proof-of-concept, feature enhancements and designing new user experiences, ensuring design integrity with Apple’s Design System and accessibility guidelines.

Creating Twitter LIVE campaign assets for streaming events for desktop, mobile app, email and streaming platforms.

Collaborated closely with product managers, producers and art directors to ideate and iterate on featured campaigns.

Developing design templates and Google Slides documentation for Twitter LIVE collateral to manage brand consistency within teams and with partners.

Creating After Effects animations for featured campaigns.

Creative consultant for S&L Design Studio through web creative such as, email marketing, blog design, motion graphics for Facebook marketing campaigns.

Developed communications design for eCom marketing campaign and events collateral.